Direct mail alive and kicking
Steve Olenski, Forbes magazine
We could have told you that – but maybe not quite as well.
Best Free Resources Online for Direct Mail Marketing Ideas
Christopher Jan Benitez, Business2Community
Some good resources here if you are a direct mail newcomer.
The Ridiculously Inexpensive Magic Of Direct Mail Letters!
Lois Geller, Forbes magazine
Once again Forbes is on the money with the insightful piece.
Direct Mail Tops Email For Response Rates; Costs Per Lead Similar
MarketingCharts staff, MarketingCharts
Nicely done by MarketingCharts. Who knew?