The number one question we get today, and always have. The answer is: we just don’t know. There are too many variables to make a realistic prediction.  But if want a very generalized response, here it is:

Prospect list:

1) Unqualified, random list, with a weak, or un-untargeted message: Low probability of success.
2) At least two of the above criteria resolved: a chance to break even.
3) All of the above: A good chance for a positive return.

In-house list:

1) No matter what you do, if you spell the names correctly, you should do ok
2) Ramp up your game, send out something newsworthy, give something away: a winner
3) Spend a little money, look at your data, do a PURL: You can (no guarantee) – hit a home-run.

Case studies: If you want to see how others in your industry have used direct mail to their advantage, call or contact us. We have free resources that may help.

Here is an informative link as well.

Sub-groups: no problem:
One big advantage of today’s ‘new direct mail’ is the ability to focus in on prime prospects with targeted mailings. Choose a subset of your list and mail to them, and only to them.

You may be thinking that’s great if I have a large enough subset to make a decent mailing possible, but if my smaller group is really small – like 100 or so, what can I do?

The answer fortunately, is exactly what you would do if that group was 10,000. Send them a high quality, proven mailer package that we make affordable in any quantity you need.

Thanks to digital technology it’s possible. Take advantage of relevant messaging to targeted groups. It works.