Here are some excellent resources
that discuss expected rates of
response and other topics:
Marketingprofs.com
Great article on tips for direct mail in today’s economy, and more.
PODI
A great resource for information on combining direct mail and internet products.
Direct Marketing Association (DMA)
DMA advocates industry standards for responsible marketing. They promote relevance as the key to reaching consumers with desirable offers.
American Marketing Association (AMA)
The AMA is a professional association for individuals and organizations involved in the practice, teaching and study of marketing worldwide.
Business Marketing Association (BMA)
BMA represents a lifetime of expertise in business-to-business marketing and communications.
https://www.usps.com/business/send-mail-for-business.htm
Direct Marketing Association (DMA)
DMA advocates industry standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the entiredirect mail advertising process.
American Marketing Association (AMA)
The AMA is a professional association for individuals and organizations involved in the practice, teaching and study of marketing worldwide. It is also the source that marketers turn to every day for information/resources, education/training and professional networking. AMA members are connected to a network of experienced marketers nearly 40,000 strong and include leading marketing academics, researchers and practitioners from every industry.
Business Marketing Association (BMA)
BMA represents a lifetime of expertise in business-to-business marketing and communications. They are committed to the information and networking needs of business-to-business marketers and mailing list brokers by connecting their members with the kind of knowledge, people and programs that make achieving their companies’ objectives more efficient and effective.
American Business Media (ABM)
American Business Media is the association of business information providers, delivering business intelligence to industry, Madison Avenue, Wall Street and the Beltway. Their mission is to enhance the knowledge and best practices of leading media companies that provide quality information for business and professional markets worldwide