Colortrend has been a Los Angeles direct mail provider since 1990. Our tradition of great service and pricing continues in 2012. We take pride in our work and go the extra mile to make sure every element in your direct mail campaign is accurate. Our cutting edge technology and skilled team make it happen.
We help you deliver the right message, to the right audience, at the right address – every time.
Colortrend has become a Los Angles direct mail leader by concentrating on our core areas of expertise: direct mail production. Our customer service team is thoroughly versed in postal regulations. We keep you informed on every detail of your project as it goes through our production process.
Colortrend maintains a full digital print center guaranteeing your toughest deadlines. We offer print on demand services for a wide selection of color and black and white materials. We want you to help you achieve your direct mail objectives in every way possible.
As a Los Angeles direct mail service, we naturally focuses on direct mail itself as the primary marketing vehicle. But new technologies provide terrific opportunities to leverage those direct mail dollars. Ordinary direct mailers can now become full-on marketing campaigns.
Colortrend’s direct mail services now include a number of internet marketing products vital to establishing a complete connection. Whether you use the internet or not, here are 5 goals to always keep in mind:
5 direct mail goals
Find new leads
Maintain current clients
Introduce new products/services
Generate feedback
Improve customer relations
Top mailers we’ve seen in 20 years
Colortrend has produced many different kinds of direct mail over the past 20 years. We’ve identified certain mailers that deliver the best results at excellent price points.
The packages can be ordered from Colortrend as is, or modified to your specific needs.
Before using a direct mail package, or embarking on any direct mail campaign, always have a plan.
Clarify goals
The key to planning a successful direct marketing campaign is to clearly indentify your objectives. Here are a few key starting objectives:
- Increase sales from existing clients
- Generate new clients
- Client retention
- Client reactivation
- Enhancing client experience
- Strengthening loyalty
Knowing what you hope to accomplish is step one. Here is another important step.
Target your audience
Targeting a specific group, or a group within a group, takes time and effort, but the pay-off can be big. With so much media everywhere, people pay much closer attention to what speaks directly to their interests and needs. Think about how many emails, news flashes, twits, and more you look at every day.
A big advantage of direct mail is that you can target relatively easily. The cost of the materials is higher, but the total outlay for a targeted direct mail campaign may actually be less that for a traditional ‘broad brush approach’.
If you have your own list you probably have marketing data on your recipients, and targeting is even more effective.
Feel free to contact Colortrend for more information and ideas on how our Los Angles direct mail targeting services can work for you.
We have more options
There are plenty of great new ways to market and fund raise, of which direct mail is only one. We feel it’s still the essential component, largely because by nature it is ‘different’ than digital media, and it can’t be beat for ‘putting the message’ into someone’s hands.
The new marketing approaches, particularly social media, and to a lesser extent email, are extremely effective, but also require a fairly high level of effort. Data accumulation, or an understanding of what is relevant and of interest to your audience, is essential, and no small task.
One thing direct mail has going is that’s it’s easy. Not true for ‘new media’.
Whatever your direct mail needs are, we are your source!
