Proven solutions. New opportunities
Colortrend’s Los Angeles direct mail marketing services include traditional and new approaches. New internet based options provide powerful opportunities to drive response, and in some cases decrease costs. The trick is understanding how to use these opportunities to leverage your direct mail dollar and maximize your investment.
Our 20 years of experience helps us provide valuable insights into the most effective methods of combining direct mail with new approaches. We are not experts in social media, but we have the tools to leverage that technology by targeting your best prospects with direct mail.
Direct mail has one big advantage that is seldom mentioned: it’s easy. The new media approaches take a great deal of effort to maintain. Cut your time down by integrating the direct contact power of direct mail.
The best approach is to use new media and old media together. This is referred to as cross-marketing. It is a term you will be hearing more in the future. Data accumulation, or an understanding of what is relevant and of interest to your audience is essential to the process. The accumulation of that information takes planning and preparation.
Colortrend can assist in this process by helping with the strategic planning. We can also provide the tools to implement the program. Campaigns of this nature do not have to be large; it’s appropriate and cost-effective to start with a small group, and evaluate based upon that sample.
We advise clients to test before committing significant funds to a campaign. Our in-house digital print department makes this financially feasible.
Some of the specific marketing services we provide:
- Personal websites (PURLs)
- Targeted mailers using personalized data fields
- Email marketing using relevant data